How to Market a Token Presale on Pump.fun and Go Viral
Pump.fun isn't just a launchpad — it's an on-chain meme market with the attention span of TikTok and the volatility of a degen casino.
It’s fast. It’s unpredictable. And it rewards loud, funny, viral tokens — not necessarily the “best” projects. To stand out here, your marketing needs to match the chaos.
Here’s how to give your token a real shot at going viral on Pump.fun.
Understand Pump.fun Culture First
If you're approaching Pump.fun with traditional fundraising expectations, you're already behind.
What works:
- Meme-heavy, unserious branding
- Fast-moving communities
- Inside jokes, crypto humor, niche references
- Raw content, not polished decks
What doesn't:
- Corporate vibes
- Investor-grade slides
- Anything “normal”
You’re not selling a token — you're selling a moment.
Build a Meme-Driven Content Strategy
Before you even create your token, build your meme bank.
- 🧵 Twitter threads with embedded memes
- 📸 Image macros with exaggerated, chaotic energy
- 🎥 Short video snippets or edits for reels/stories
- 🤖 Meme templates others can remix
Make content that your community (and even trolls) want to spread.
Coordinate Raids, DMs, and Viral Loops
The algorithm won’t save you — the crowd will.
Here's how:
- ✅ Telegram raids into related degen groups
- ✅ Twitter comments under trending crypto posts
- ✅ Reddit posts/memes in crypto meme subs
- ✅ Twitter DMs & Telegram blasts to degen influencer circles
Incentivize engagement (WL, memes, small ETH prizes). Build short FOMO loops.
Speed-to-Trend Execution
Timing is everything on Pump.fun.
- ⏰ Be ready to launch within minutes of a meme trend breaking
- 📢 Push threads + raids in first 30 minutes after token is created
- 📈 Promote wallet count milestones (“100 holders in 8 minutes!”)
- 💣 Use momentum: “We’re #2 trending — let’s hit #1”
Momentum compounds when you feed it in real time.
Manage Chaos with Mods, Not Rules
A good mod team on Pump.fun isn’t there to enforce — they’re there to fuel.
- 🔥 Hype moderators keep chat active, fast, and funny
- 🎯 Pin wallet milestones, memes, upcoming raid times
- 🤝 Respond in tone: memes for memes, chaos with chaos
- ❌ No over-moderation — let things get weird (but not scammy)
Your chat is your public face. Keep it energetic, not polished.
Conclusion
Pump.fun isn’t for everyone — but if you’ve got the humor, reflexes, and support to match the speed of virality, you can go from zero to trending in hours.